A drink launched on the shelf and on the street.
Placeholder case study: packaging, launch campaign and a street activation designed as one system for a new beverage.
Placeholder project. Replace with a real case study before launch.
- Client
- Placeholder client
- Year
- 2025
- Industry
- Consumer goods
- Services
- Packaging · Campaign · BTL activation · Social content
01 Initial state
A new product, a crowded category and a launch window of a few weeks.
02 Intervention
One idea across packaging, campaign and activation: the can as the poster, the poster as the stage.
Every physical moment was designed to be captured and to keep moving online.
Services delivered
- Packaging
- Campaign
- BTL activation
- Social content
03 Movement
Packaging system for a range of three, campaign concept and key visuals, a pop-up activation, and content captured on site for social.
03.01 Placeholder frame 01 for the beverage case study 
03.02 Placeholder frame 02 for the beverage case study
04 Outcome
Outcome copy pending: describe distribution, reach and sell-through once the real project is in place.