Selling a building that doesn’t exist yet.
Placeholder case study: identity and website for a residential development, with a unit explorer built for the sales team.
Placeholder project. Replace with a real case study before launch.
- Client
- Placeholder client
- Year
- 2025
- Industry
- Real estate
- Services
- Brand identity · Website · Sales tools
01 Initial state
A development in pre-sale with renders, a floor plan PDF and a WhatsApp number.
Buyers could not picture the building; the sales team could not show it.
02 Intervention
We designed the identity around the building’s axis and used it as the site’s structure: compositions split along the same line.
A unit explorer replaced the PDF for the sales conversation.
Services delivered
- Brand identity
- Website
- Sales tools
03 Movement
Before and after along one cut, plans that highlight on hover, a sales tool that works on a tablet in the showroom.
03.01 Placeholder frame 01 for the real estate case study 
03.02 Placeholder frame 02 for the real estate case study
04 Outcome
Outcome copy pending: describe sales cycle and qualified inquiries once the real project is in place.